In a world-ﬁrst, Deakin University has implemented IBM’s Watson to provide a smart 24/7/365 online student advisory service. It recognises natural language, processes data and adapts itself to offer a tailored reply instantly, allowing it to provide comprehensive answers to all questions students might have about any aspect of campus life. Watson is a ground-breaking cognitive computing platform that ﬁ rst came to prominence as a contestant on Jeopardy!, an American quiz show. Deakin is using Watson to power an advisory service for students within DeakinSync — a single interface platform and online personal hub for all students. Students can access Watson while logged into DeakinSync, ask as many questions as they like and receive instant online answers to a broad range of questions related to the student life and studies at university. Watson engages students in conversation to ensure they get the information and advice they need. Over time, every student who asks Watson a question can expect tailored information based on a number of personal characteristics such as campus, course and enrolment status. The ﬁrst release of Watson in February 2015 resulted in a 5-10% reduction in enquieries to key service areas, with more than 30,000 questions asked in the ﬁrst trimester, and student and staff feedback has been positive, with staff stating that Watson’s replies have helped them respond to student queries better.